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I think this is going to be bigger than some people on here seem to think. 3D is very popular at the minute as cinema releases have proven. It is already receiving huge backing from electronics manufacturers and hollywood studies and now broadcasters and game developers are following suite. It is being adopted by industry far quicker than HD was and I expect adoption rates in the home will also likely be faster than they were for HD. After all, this isn't just a resolution upgrade which some people 'claim' they can't see it's a completely new feature in home entertainment. I think Sony are really going to push this as it could become a great selling point for the PS3 and extend it's lifespan (as Natal should for the 360).