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If companies have spent huge ammounts of money producing and marketing similar systems and have difficulty getting people to click on a link on a webpage to check out their entirely free service, why are people going to spend $400 on a system to get a similar service?

People bought into XBox live because it provided a solid (uniform) online gaming experience on a console and Microsoft ensured that the content was there for people to play. Home doesn't offer much in terms of a gaming experience and I haven't heard much about anything that Sony is bringing to make people care about home at all.