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Word is that a 6-figure advertising deal was at stake over this review. I wonder if it was worth the shot to their credibility this incident has cost them.

My hunch is no. Nobody who hears about this is going to look to Gamespot as a credible source of reviews again. It sounds like it was a hotheaded move from a somewhat clueless executive. If he wanted to preserve his company's reputation and still be evil, why not just quietly tighten up controls over the editors?

On the other hand, maybe he really does know what he's doing. Maybe he weighed the numbers and found that the decision was worth it. Maybe 90% of GS's readers never go to other gaming blogs or forums, and will never hear a word about this. I'm worried that this might be the case.