NPD Gamasutra article (interesting facts on Sony)

[Kasz216]

hkthui said:

letsdance said:
Lol you guys are hilarious.

Before price cut? Everything points in Costs lowered > Price lowered.

Nordlead - Your right. I'm still in WW mode as given by total units shipped. But Sony still lowered cost by billions this year WW.

Grimes - So what? Costs of not manufacturing Ps2's and PSP + Lower costs of manufacturing the Ps3 + Raised SW sales + 1.3 billion already scattered through 3 of 4 quarters = good enough for me.

Apparently, you have no idea on how sales forecast and supply chain work.

The PS2s and PSPs were already manufactured based on Sony's forecast. Due to poor PS2 and PSP sales, those units are probably sitting in Sony's  warehouse right now. However, Sony already paid for those units to be made but cannot not sell them to retails. Hence, they may face a huge loss this quarter. We will see.

Well technically i believe they can write those off as "assets" until they eventually sell.

Or write them off as "depriciation of assets" if they don't see before they have to cut prices.

Still, the damage control is pretty intersting.