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CGI-Quality said:

I wasn't aware that my post was being "mr smartie pants" in any way. But that outlook IS purely subujective, not necessarily a bad thing. Otherwise, the rest of the post was well put, even if there are parts where we would clash.

Im not talking a subjective 'deserved' but in terms of an objective metric. Does a game do X Y and Z to increase its appeal and broaden its audience. X could be features, Y could be advertising and Z could be potential audience size. Its easy to say that any game which dominates its sub niche 'deserves' to sell 5M copies but from an objective standpoint if it lacks the ability to bring in people who aren't keen on the genre it won't make it by this mark.

Halo 3 got a wide / excellent feature set, it had excellent advertising and shooters are a large audience so therefore it sold extremely well because it was a great game and because it hit all the marks.

Uncharted 2 has a narrower feature set with no coop, had excellent but more limited advertising and the sub genre it was in was not as large and it didn't manage to bring in as many people from outside the genre inspite of being a great game also.