"If movie studio followed the strategy you guys are advertising, a movie like Avatar would never have been made..."
Movies are not games. For one thing, they have loads of revenue streams, so they can afford larger budgets. For another, they are passive, so they can tell any kind of story.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs