Is Ubisoft pullin a Extraction with Red Steel 2?

[SaviorX]

jammy2211 said:

NJ5 said:
I'm still amazed at the amount of publishers who made strategic decisions based on the sales of niche games like Madworld...

 It's probably more based on the lack of pre-orders, retailer interest or positive statistical feedback from their titles...

 If the press coverage for the past year on their game, taking it to shows, press previews etc doesn't move pre-orders and create interest in-line with other games, then chances are it's not worth sinking millions of dollars into a marketing campaign.

Wii owners usually don't preorder too much.Besides, didn't the game just get a solid release date this past week? After the delay, people may have put their anticipation of it on hold. Plus, there is tons of Q1 2010 competition. Ubisoft isn't really known to be a trustworthy party anyways, so brand may come into the equation. Plus, after the last critically panned Red Steel, gamers may hold out until more info is released.

 

In terms of what marketing may do, lets look at Tatsunoku vs Capcom. This week it had 31k NA preorders, and commercials started airing last night. It will not account for EVERY game that gets advertised, but lets see how the preorders rise next week, and the first week sales. Without ads, it should've managed 48k. Let's see what happens.