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NJ5 said:
I'm still amazed at the amount of publishers who made strategic decisions based on the sales of niche games like Madworld...


 It's probably more based on the lack of pre-orders, retailer interest or positive statistical feedback from their titles...

 If the press coverage for the past year on their game, taking it to shows, press previews etc doesn't move pre-orders and create interest in-line with other games, then chances are it's not worth sinking millions of dollars into a marketing campaign.