NJ5 said: I'm still amazed at the amount of publishers who made strategic decisions based on the sales of niche games like Madworld... |
It's probably more based on the lack of pre-orders, retailer interest or positive statistical feedback from their titles...
If the press coverage for the past year on their game, taking it to shows, press previews etc doesn't move pre-orders and create interest in-line with other games, then chances are it's not worth sinking millions of dollars into a marketing campaign.