CrazyHorse on 19 January 2010
| kowenicki said: Nintendo clealry seem to be dealing with it differently, instead of chasing a slice of the same diminishing pie, they made the pie bigger and brought in a new audience... which makes total sense if you are sitting in an office in Japan and looking at the demographic projections above. |
The only issue with that is the larger audience they are now appealing to is probably the one most likely to reduce spending on games ect if they start to feel the financial sqeeze as opposed to the playstation demographic for example. Although aiming for the family/older market allows them to put out a less 'powerful' machine whilst still being appealing, allowing them to keep their price lower which is obviously beneficial in difficult financial times. For a pure gaming perspective then Nintendo have clearly got their strategy right so far but I don't think it's quite so easy for Sony who are looking at their business in a much larger picture.
