@jneul - I don't think anyone wants to see Sony die. We're all gaming fans, even if we don't own PS3s. The loss of the Playstation brand would be a dark day in gaming history.
The PS3 is doing considerably better than it was and that's nice to see. However, it's still losing Sony money. The gaming division has been balanced by the profitable PS2 and PSP but those are both in decline, PS2 - the moneycow is in steep decline now. That means Sony is becoming ever more dependant on a money losing machine with just a hope it'll become profitable (it will eventually) and enjoy a long, long life so they can recoop some of those billions lost.
Sony as a whole has always been a profitable company. It's now been losing money, in part due to the PS3. Sony is showing strong commitment to their gaming division but their shareholders may have other ideas if it's continually costing them money.
We will all have a clearer picture soon when they release their financial statement to shareholders. Regardless of sales, MS is making money, Nintendo is making obscene amounts of money and could buy their own country, Sony is going to certainly be in the red. Ironically, even if PS3 was #1 it probably wouldn't change that reality.