NATAL Changing the WorldatCES 2010!!!

[JaggedSac]

Avinash_Tyagi said:

JaggedSac said:

Avinash_Tyagi said:

JaggedSac said:

I am going to disagree and say that your definition fits firmly in the economical want category.  No one knew they wanted a Wii Fit until the Wii Fit was created.  There was never a need for people to be able to stand on a board and interact with a television set.

Except there is, its called the fitness market, fitness devices and videos show that there is a need

Ok, so you have defined at least one need for Natal.  And it has the capability to satisfy that need greater than any other comparable device on the market.

Again we get back to the issue of values and processes, the idea of a motion camera like NATAL may have the capability to reach out to such an audience, but not the way MS is trying to implement it, see the issue with incumbents trying to bring an innovation is they target it at their core in a way that actually destroys its disruptive abilities, Nintendo when they made Wii fit, actively designed the hardware around the software, with the intent of satisfying the need that I discussed earlier, MS doesn't know how to do that, nor are they even trying to launch NATAL in that manner, they themselves admit they are going to bring it to th e core first then try and move to the "casuals", like birdmen, without understanding the values and processes that made Nintendo so successful.

http://www.eurogamer.net/articles/natal-not-targeting-existing-casual-gamers

Microsoft's Shane Kim has said that Project Natal is designed to target the "60 per cent of households where a videogame console doesn't exist", rather than current casual gamers "or even PS2 people who haven't upgraded".

 

That doesn't sound like they are mainly targeting their core gamers to me.