NPD Gamasutra article (interesting facts on Sony)

[Demotruk]

letsdance said:

Demotruk said:

letsdance said:
How about rational thinking? Do you really think that with shrunk chips, less parts, lowered shipping costs, cheaper chasis, cheaper buttons, cheaper blu-ray costs they barely saved anything?

In order for losses to not increase per PS3, and they sold more consoles, they would have to make a $100 saving per console by switching to the slim. That's crazy. Costs don't drop that easily.

...They dont? It went from almost 900 dollars to 400 dollars in 2 years... you dont think in another year a fifth of that can be achieved with a major revamp?

1) No it didn't. You're exaggerating the upper cost, the lower cost and the time involved. In 2006 it was estimated it cost $800 per console, not $900. It cost roughly $440 by half way through 2009, which is over two and a half years, not two years.

2)The law of diminishing marginal returns. The more cuts you make, the harder it is to make further cuts in cost.

You are suggesting that between May of 2009 (the time of the link you gave) and the beginning of September they managed to make $100 worth of savings. That is ridiculous.