I think JR has the right approach. However, EA is a damn supertanker and it takes a long time to turn around. If EA continued with yearly sequels of declining franchises like it had it'd be dead for sure. With JR they have brought a lot of great new IPs into the market (which they can now start milking).
However, there are some long standing fundimental problems with EA as it hasn't made a dime in many years and it's amazing investors have been as patient as they have been. I don't know if they are all hoping for a turn around, hoping for a buy-out or just plain hoping for a miracle. But it's a precarious situation. It probably wouldn't take much to spook EA's investors and EA could quickly become worthless (and then bought, chopped up and resold).
Also, you have to question buying and closing Pandemic. What a waste.