Their attitude is better than it used to be, they just bet on the wrong horse. Dead Space and Mirrors Edge seem like well made, fun and innovative games, they're even the kind of games that could hit it off with the PS360 userbase. But there's a lot of big expensive games fighting for that same market. Not only were the two games competing with eachother, they were also competing with Call of Duty 5, Far Cry 2, Fallout 3, Star Wars TFU etc.
You know what they say about too many supertrawlers fishing from the same river. Some of the big, expensive HD multiplats had to lose out, and that year it was EA's games.
(I actually can hardly get over the fact that they put them both out to compete against eachother)
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.