The Ghost of RubangB on 18 January 2010
EA's problem is that they switched philosophies at the wrong time. They used to be known for really bad yearly sequels and losing money. And now they're known for really great original new IPs that get really great scores on Metacritic but don't make them a dime and they lose even more money than they usually did. They jumped on this alleged "hardcore market that buys tons of new IPs and tons of yearly sequels" and then realized it didn't exist.
