On the wii's behalf, I submit that Damon Hatfield probably would not have the urge to write this editorial if it was not for NSMBwii's success.
The game is a good game. It exists on the wii. The wii is a Nintendo console.
I think the author just feels like he has already seen this, and for a "rehash" to receive such sales somewhat undermines what he does for a profession, or for me, what I love as a passion.. (video games)
but again these are all just opinions, which provide no base for anything he or I have to say.