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libellule said:

the FPS fanbase has been increasing TRUE

but since 2 years, Gears of War + CoD4-5-6 have both GROWTH a lot and I do believe damaged Halo3 cartoonish appeal.

Halo, on Xbox, is not anymore the King ...

(the game will still perform stellar sales numbers but will have a lower mediatic impact outside the Halo hardcore fanbase)

Halo is not king anymore?  How was it the number 1 played game on Live last year?