I think the PSPGo was meant for long time PSP hacker like me. Im buying PSP games now because I prefer to play them on the Go while the hacked PSP is staying on the desk for emulator purpose. In the last 3 years I never ever purchase a PSP games, but since I purchase the Go 1 month ago ive already purchase 3 games. I thinks that if they can do that with only 20% of their current hacked PSP userbase they can rack a lot of profit. At the end who will be the most interested in getting a better and smaller PSP after 5 years on the market??? Probably your current userbase that use it a lot, and 50% of those have hacked PSP. A new design was the best idea to have them switch to it.