"we're in 2010, "just fun" doesn't cut it anymore, we need to evolve past that to be recognized as an art form"
Adding uncanny valley graphics and railroad storylines isn't going to make that happen. GTA IV tried to be art with its story and world, and most gamers just saw it as another GTA. You want games recognized as art, look at what's recognized as art in other media. It's not what games are doing.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs