Well it's a strategy that isn't really being tried, is it? He's saying that cheap experimental games are a waste of time, you have to do something new and interesting, but do it well from the beginning. Publishers on the other hand think that they can get their ideas out there in cheaply made experimental games, and build on what works. Nintendo on the other hand does make sure to get things right the first time, they didn't make a cheap experimental Wii Fit, they made a high quality game, etc.
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.