I don't think some people really understood the blog itself. The game will be important not simply because it's a game but mostly because of what it will be doing for the Mickey Mouse character itself. It's apart of what Disney has been doing a while now with many of it's characters, updating them and redoing them in subtle yet important ways for newer generations. If one hasn't watch Disney channels or seeing some of their shows in a while it's easy to miss it I think. This is just another thing Disney is doing. Kingdom Hearts I believe is apart of that as well.
There is no doubt this game will do well. Disney will make sure it won't fail. You can believe for sure this will get coverage on all Disney channels owned channels (ABC, ESPN, etc) as it gets closer to release. During the morning shows and during prime time. Don't be surprised if you see a special or two on it on Disney, Disney XD, and maybe ABC Family as well near release. Disney has the ability, without any major cost to themselves, to give this a maketing push similar to the one Modern Warfare 2 got. Perhaps an even better one due to all the resources and outlets they have. The game is dealing with THE Mouse himself and Disney's original character. Niche title this will not be. If you are a fan of Mario you most likely will be a fan of this game I think. It looks like it could very well have that type of cross over.
Now I wonder though if Nintendo will be jumping in and help push this as well. A good "If you love Mario you'll love Epic Mickey" tag could go a long way as well. It's something Nintendo has never done for another company or character before so it should stand out as well.
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