MaxwellGT2000 said:
... Whats with the attitude? Don't act like that expecting people to respond nicely... They said 1 billion in revenue... it's been no different since the news hit... but revenue is not profit which is what a company "makes" on a game, if they had 1 billion revenue but somehow spent 2 billion on the game they didn't "make" jack. Am I saying this game didn't make a shit ton of money? no I'm not. Am I saying that revenue isn't profit? Why yes I am because its a common misconception and it spreads worse than the plague. Just like the average HD game (from EA's mouth) takes about 1.1 million copies to break even thats roughly 66 million revenue, but look at Rockstar saying Red Dead Redemtion needs 5 million copies at full price to break even, thats 300 million in revenue, and they wont make money until they break that plane. No matter how much revenue they make, if it cost them more than that revenue to make then they don't "make" that money, the only time you can claim revenue = profit is if something cost them nothing and that doesn't happen in business. |
But in trying to respond to me saying they made 1 billion dollars, which the game generated, you made the same mistake I made. Budget is not actual amounts used, it's the amount you put aside which you can use. It's not actual money spent. I doubt they used 200 million dollars for marketing, when big movies don't even use that much.
My point still stands, the game still made 1 billion dollars, and if Activision doent make a profit, we need to investigate.
Next Gen
11/20/09 04:25 | makingmusic476 | Warning | Other (Your avatar is borderline NSFW. Please keep it for as long as possible.) |