People don't hate Sega, they've just been marginalised. Not the force to be reckoned with they once were which is a shame as they still publish some quality games. I thought they were going to become one of the biggest 3rd party publishers along with EA but gamers had moved on from Sega's traditional strengths which was arcade gaming. Along with the poor treatment of Sonic amongst other issues, Sega's rep suffered badly. A lot of people would rather see EA, Ubisoft etc flash up on ther screen than Sega.