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CrazyHorse on 14 January 2010
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GreyianStorm said:
CrazyHorse said:
aragod said:
If Sony europe weren't dumb, they can destroy the Xbox on the continent. But yet we still don't have 20% of the functions that UK has, and PAL region is still getting crappy treatment with games. Can someone explain that? Why does Sony focuses on NA, when others are obviously their strongest region?

Most likely because NA is the biggest single region and is where the most money can be made. Sony can get a lot more return for their investment in that sort of market compared to europe where localisation costs time and money. Not to mention many other factors such as having to deal with different distributors and retailers across the different countries. Not saying it's fair but it makes sense financially to focus their efforts in NA for now.

Total sales of home consoles in Americas: ~55.5 million   (Handhelds: 63 million)
Total sales of home consoles in Others (- Non-Europe): ~46 million. (Handhelds: 59 million)

NA is only slightly bigger than Europe and Europe is almost certainly worth more money. The average price of a game in Europe is 25-50% more expensive, while the PS3 hardware is ~40% more expensive.

The US market may only be slightly bigger but the costs, time and effort involved in operating there will likely be far lower than in the EU and rest of Europe. As for revenue per game/console that all depends on the exchange rates between the various countries and Japan and so a game may be more expensive in the EU than the US but may generate equal or less revenue for Sony (also import and distribution costs come into play).

I wish Sony would treat the EU the same as the US but it doesn't really make financial sense and looking at the numbers the PS3 is doing fine in the EU regardless.