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CrazyHorse on 14 January 2010
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justinian said:
CrazyHorse said:
aragod said:
If Sony europe weren't dumb, they can destroy the Xbox on the continent. But yet we still don't have 20% of the functions that UK has, and PAL region is still getting crappy treatment with games. Can someone explain that? Why does Sony focuses on NA, when others are obviously their strongest region?

Most likely because NA is the biggest single region and is where the most money can be made. Sony can get a lot more return for their investment in that sort of market compared to europe where localisation costs time and money. Not to mention many other factors such as having to deal with different distributors and retailers across the different countries. Not saying it's fair but it makes sense financially to focus their efforts in NA for now.


Good points but it really doesn't make much difference.

The EU is a state with one currency just like the US but with many more languages.

Localisation is not a big issue nor is it just a Sony problem. MS and Nintendo also have to deal with these issues in EU.

In fact the euro has stated it's claim as the premium currency in world due to it's strength and circulation.

On the other hand the US$ is unstable (better now) but is very often taking a scuba dive towards third-world status before recovering, costing companies a lot of money.

 

True, the Euro certainly makes things easier for Sony now and MS and Nintendo obviously have the same problems. Despite a semi-single currency (11 states still don't use, though most of the largest markets do) the EU is still a fragmented market and suffers from some of the issues necessarily involved with that. Sony should still able to make a larger return to investment in the US and as you mentioned in another post they probably want to focus attention on their weaker market (especially as it's potentially so big) given their brand name is still very strong in Europe.