While it probably won't win me any friends, the first thing that popped into my head when I saw Bayonetta for the first time was "Lame" as it seemed like the developers were trying far too hard to be cool. Until the past couple of weeks I basically ignored the title, and I'm still not that interested in it because I can't get passed the initial reaction ...
It is entirely possible that the kind of reaction I had to this game is fairly widespread, and consumers may not care about the quality of the game because of the image of the game.