They were obviously trying to financially exploit the popularity of an intellectual property they don't own. I hate it when companies of the internet age disguise themselves as naive and altruistic part of the online public.
Zelda movie = millions of hits and streams = $$$.
Reminds me of Myspace and Youtube and Rapidshare... everybody loves it, it's free, what could be wrong? Well, they're making the money people used to spend on music. It's ALL business.
Currently playing: NSMB (Wii)