I think their way of doing things is very interesting and cost efficient, and it works on me. They start by giving out this small piece of information. The "hardcore" find this and latch on to it in some way, while the "casual" knows nothing. This keeps the former looking for more information on it, while not having to keep the marketting costs up to keep the latters' interest. As release nears, Nintendo starts talking it up, creating a buzz among the latter group, and it will come out soon enough to capitalize on this, rather than letting it die off.
Sony and MS do it in other ways. MS gets it out there early, and people talk about it. Then they have to keep throwing time and money at it to keep people talking. Whereas I see Sony's way as a problem. They throw a lot out early, and get the "hardcore" talking and hyped. But the "casual" interest dies off, and when it comes out with little more news (especially on the positive side), only the "hardcore" are still talking, and thus, buying.
-dunno001
-On a quest for the truly perfect game; I don't think it exists...
