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I think it's amazing that a single service on PC could grow a costumer base so big. I think it's possible that Steam may now have more gamers than PS3, or even X360.

In the beginning of last year Valve reported Steam had over 20 millions costumers. Then, in 2009, several games released their retail copies with Steam-integration. Among which were:

  1. Empire: Total War
  2. Dawn of War 2
  3. Modern Warfare 2
  4. Left 4 Dead 2
  5. The Last Remnant
  6. Stormrise
  7. Silent Hill Homecoming
  8. Football Manager 2010
  9. F.E.A.R. 2: Project Origin
  10. Saint's Row 2

I think Steam has a really good chance of having more costumers than PS3. Not so much against X360 yet.