http://www.washingtonpost.com/wp-dyn/content/article/2010/01/13/AR2010011300300.html
Wii becomes third console to stream Netflix
NEW YORK -- It's a triple crown for Netflix. Beginning in the spring, the Wii will become the last of the three current video game consoles to get instant viewing of Netflix movies and TV shows over the Internet.
Wii owners who have a broadband connection and a Netflix subscription that costs at least $9 a month will be able to watch those programs with no extra charge.
Nintendo Co. and Netflix Inc., which wouldn't give an exact launch date for the service, were set to announce the deal on Wednesday.
To watch flicks through the gaming system, Wii users will need a special "instant-streaming" disc that Netflix will mail out in the spring. They will then be able to use the Wii's motion controller to navigate through their Netflix account and pick what they want to watch. This setup is similar to the way Sony Corp.'s PlayStation 3 currently streams Netflix programs.
Owners of Microsoft Corp.'s Xbox 360 can also stream Netflix, but the service is only available to Xbox Live "Gold" members, who pay $50 a year mainly to play games online.
The Wii is a great catch for Netflix because it gives it access to the living rooms of millions of potential new subscribers. It is easily the most popular gaming console in the U.S. with 26 million sold in the country through December, according to Nintendo.
Netflix CEO Reed Hastings has long said his company's goal is to offer movie streaming on as many devices as possible, including all three gaming consoles. Letting subscribers watch movies over the Internet is an increasingly important service for Netflix, which is based in Los Gatos, Calif., even though the company says it expects to keep renting DVDs for another couple of decades.
Part of the reason for that is because it'll take some time for movies to become available for streaming. The company has about 17,000 movies and TV shows available for Internet watching, compared with more than 100,000 DVD titles it rents out.
In another sign of its commitment to streaming, Netflix said last week it will delay sending out Warner Bros.' latest movies by nearly a month so it can get rights to show its subscribers more movies over the Internet.
In addition to the three gaming systems, Netflix streaming is already available on devices such as the Roku digital video player, along with some Blu-ray players and Internet-connected TV sets. It's also available on computers.
But consoles represent an important entry point into millions of homes because so many people already own them. And offering service through the systems will likely also prompt existing Netflix subscribers who haven't tried streaming over the Internet to do so.
Hastings called the Nintendo deal a "big step forward" in advancing its streaming service.
Reggie Fils-Aime, president of Nintendo of America, said the company's first priority is always gaming, but it also wants to "continue to surprise our customers" by offering other activities.
"Pier was a chef, a gifted and respected chef who made millions selling his dishes to the residents of New York City and Boston, he even had a famous jingle playing in those cities that everyone knew by heart. He also had a restaurant in Los Angeles, but not expecting LA to have such a massive population he only used his name on that restaurant and left it to his least capable and cheapest chefs. While his New York restaurant sold kobe beef for $100 and his Boston restaurant sold lobster for $50, his LA restaurant sold cheap hotdogs for $30. Initially these hot dogs sold fairly well because residents of los angeles were starving for good food and hoped that the famous name would denote a high quality, but most were disappointed with what they ate. Seeing the success of his cheap hot dogs in LA, Pier thought "why bother giving Los Angeles quality meats when I can oversell them on cheap hotdogs forever, and since I don't care about the product anyways, why bother advertising them? So Pier continued to only sell cheap hotdogs in LA and was surprised to see that they no longer sold. Pier's conclusion? Residents of Los Angeles don't like food."
"The so-called "hardcore" gamer is a marketing brainwashed, innovation shunting, self-righteous idiot who pays videogame makers far too much money than what is delivered."
