Reasonable on 12 January 2010
Brand, market awareness, image, game genre preferences, attitude to online vs offline gaming...
A whole host of stuff, of course.
In others though the 360 has done pretty well, particularly in the increasingly important UK market.
Japan was always likely to be a poor territory for 360, but it can't be denied MS gave it a big effort and they did manage to push the console past 1M - which is kind of impressive, even if not that important in the WW picture.
Try to be reasonable... its easier than you think...
