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I regard myself as one of the biggest 360 fans on this site. I even believe the 360 has no chance of outselling the PS3 in ltd sales. PS3 with its extra processing capabilities, Blu-Ray, more power due to the Cell, long list of Sony franchises, brand name, should ensure it outsells the 360 by at least 10 million units in ltd sales.

PS3 to sell between 75 to 80 million sales ltd.
360 to sell around 65 million sales ltd.

PS3 and 360 will both have similar lifespans between 8 to 10 years.

The Gameboy actually sold somewhere between 118.69 million(according to Wiki) and 150 million+(according to a Nintendo source site).