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TRios_Zen said:
supercat said:
justinian said:
@totalcluedo

All true but it was a hell of a price to pay and serious losses to take and surely Sony didn't expect that.
Even if they did not to that degree.

I disagree....Blu-ray is enabling Sony to be the leader in moving the TV/Movie market forward  via Sony's BD and 3d initiatives.  Sony knows that being a leader sometimes means that you have to bite the bullet.   

 

I knew that Sony realized that a $600 video game console, wouldnt sell well at all.  But they also had plans from the begining to find ways to make the PS3 cheaper, and I was reading back in 2007 that the PS3 would eventually cost just $300 to make.  Well, by late 2010 when the 32nm PS3's come out, we'll see Sony beating that forecast.

Sony had >75% share of the video game market.  You are suggesting that they willingly decided to give up thier strangle hold on that market to get the advantage in another sector?

I would completely disagree with that sorry.  They did not expect to drop to 25% of the market by this move or they never would've done it.

Sony will decide to do whatever it wants to make Sony as a whole as wealthy as possible that's finance theory and if adding a costly component to the PS3 will give success w/ Blu-ray, and help w/ the 3D initiative even while limiting the PS3 for 3 years or so, big deal right?  Also, keep in mind that they had much better competition this round anyway with the Wii and 360 so try to look at the whole picture.  Also, keep in mind that no division of Sony's is worth more than Sony as a whole.  Sony's performance as a whole over the long term is the only thing that matters to stockholders, so that is really the only thing that matters.