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justinian said:
@totalcluedo

All true but it was a hell of a price to pay and serious losses to take and surely Sony didn't expect that.
Even if they did not to that degree.

I disagree....Blu-ray is enabling Sony to be the leader in moving the TV/Movie market forward  via Sony's BD and 3d initiatives.  Sony knows that being a leader sometimes means that you have to bite the bullet.   

 

I knew that Sony realized that a $600 video game console, wouldnt sell well at all.  But they also had plans from the begining to find ways to make the PS3 cheaper, and I was reading back in 2007 that the PS3 would eventually cost just $300 to make.  Well, by late 2010 when the 32nm PS3's come out, we'll see Sony beating that forecast, only 5 years after the PS3 came out.  Not bad for something that originally cost Sony $800 something dollars to put out.