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One thing that I believe will help the product which eventually will unseat World of Warcraft is the dramatic increase in processing power that has happened since World of Warcraft launched. While some people will assume I am referring to prettier graphics on the client end which has not had an impact on WoW so far, I actually think how it influences the server side will be more dramatic. MMO games for a very long time have had very rudimentary interactivity because server processing power is split to support a world that handles thousands of users. The result of this is encounters which are (generally) very primitive and representative of single player RPGs of a decade earlier. In the next couple of years, you should be able to present a fully interactive world which could create a game dynamic not currently available in any game.