If you look many games that had ads over the holidays saw great boost.
Scribblenauts
Drawn to life
Just Dance
Raving Rabbids
The game that doesn't make sense to me is Cabela's.
They key to success on the wii is good advertisements, especially during the holidays.
95% of gamers don't know they are noobs, the 5% who do won't be noobs for long
Check out my kickstarter project: http://kck.st/15CEuUT
Check out my blog: http://www.metropolisgaming.com