sony its allot wider than ms in terms of variety of products and markets that they penetrate, so sony as to advertise everything in they right place... CES is about electronics witch is a big slice of their cake so they dont want to lose focus on the conferences... there is a place and a time for everything and sony should use that space and time wisely... as i believe they are right now...
Proudest Platinums - BF: Bad Company, Killzone 2 , Battlefield 3 and GTA4