Mostly anime and TV series. Some Japanese music and films.
I have pirated software like Photoshop etc, I still wouldn't buy that sort of stuff because it's just to play around for me, I've never made any money out anything I've made with those programs and it's just too expensive to just buy to have around. The only software I've bought in my entire life are Windows XP, Windows 7 (both really cheap, and not counting 98 SE and Vista, which came with my laptops), OpenCanvas, ArtRage (I still don't make any money out of the last two, and they are just to doodle, but they are cheap and hence worth it), Zoomplayer, Directory Opus - prices for those were between $25 and $80 and I've put a lot of hours of usage in them.
And I've pirated games but as far as I remember there isn't a game I've managed to play for more than 1-2 hours (in other words enjoyed it enough) that I haven't bought.
As for the actual response to the poll - due to anime it's probably going to be "all the time". I don't really give it much thought though, it's mostly stuff I'd be able to watch on TV if I were in Japan.