numonex on 10 January 2010
360 attach rate of new games with consoles sold = 2.6 games per console
PS3 attach rate of new games with consoles sold = 1.5 games per console
360 wins over the PS3 in attach ratio. PS3 winning the holiday period by over 1.5 million was expected due to the effect of a 25% discount and the PS3 being re-launched as the PS3 Slim.
PS3s win over the 360 for first three weeks before this holiday period was an additional 1 million units.
2.5 million PS3 gain in last 4 months erased the 360s 0.5 million gain over the first 8 months of 2009. End result PS3 outsells the 360 by around 2 million units for 2009.
