theprof00 said:
HappySqurriel said:
theprof00 said:
Well, they pulled off the xbox and 360. Who knows how popular it will be, but it's getting massive media coverage and brilliant advertising is one of MS' strongpoints. |
I can't say that I have ever seen a Microsoft ad that was particularly good ... More often then not there are tons of unintentional messages in their ads that are the opposite of what anyone would want; consider their "Windows 7 was my idea ads" which could be interpreted as even idiots knew what Microsoft has needed to do since 1995 and they’re finally getting around to it.
Now, my personal opinion on the press Microsoft has been seeing is that people are dramatically overstating it. While it has been seeing significant interest from tech-related resources, I haven’t seen many comments on it from the wider press; and these people’s opinions are not (really) generalize-able being that many of them believed that people were dying to buy a $600 PS3 and would avoid the Wii because it lacked HD output.
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I don't particularly agree with the windows ads at all. In fact, I completely interpret them the way you said. People on the street knew how Windows should be but MS couldn't figure it out til' now.
I'm thinking more about their xbox advertising. First, they advertise the games for the developers so that they can put "Xbox Jump In" at the end and completely leave out that the game(s) are available on other platforms. Additionally, they misrepresent multiplat games by saying "Only available on Xbox360". However, nobody can take issue with it because they lead up to the quote with "etc etc on xbox live,". They advertise just about every core game that comes out on the system with about as much coverage as Killzone 2 got, and instead of saying "Xbox 360 Arcade, now 199$", they say "Xbox 360, now 100$ dollars off".
Additionally, it's not just tv advertising, but print ads, sending games to just about every reviewer in any newspaper to get written about. They hire actors to take photo ops as master cheif in malls all over the world. Halo 3 had an advertising budget that exceeds many Hollywood movie budgets. They are just insane with their advertising. Don't get me wrong, I wish Sony advertised like MS does, although I still love the "it's thinking" ads and the new ones as well.
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