dtewi said: It doesn't take inflation into account. Seriously, take it into account and those top 10 current day movies don't break the top 50 (I think). EDIT: Whoops, I meant to say some of those don't break the top 50. Here's adjusted for inflation list: http://boxofficemojo.com/alltime/adjusted.htm Avatar is at #85 (but I'm unsure how accurate that is).
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The problem is, that the market is much different than it was for Titanic, or Gone With The Wind. So its hard to just use inflation-adjusted numbers to show which movies were the best of all time, or not.
For example, GWTW didn't get a TV deal worth millions of dollars when it debuted. It didn't have the DVD coming out 6 months after its theater release. No piracy either. Titanic didn't have DVD either - it was in theaters for almost an entire year (whereas $100m-grosser Paranormal Activity was in theaters a whopping 3 months before the DVD released).
So as much as adjusting for tickets can be a barometer, actual revenue is just as useful, because any movie that makes it high on that list is going to have a lot more secondary income coming in.
Back from the dead, I'm afraid.