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Did some hunting around and found, found some German site that had a presentation by W.S. that was about 30 minutes long. Sorry I can't remember the site but this was the impression I got:

First of all, you can definitely tell the animation is being helped along by Disney Animation and Pixar, because it's pretty damned impressive. Second, he was saying that they have a lot of the in-game work is looking more and more like the concept art, so it's definitely an ever evolving work in progress.

There's a lot of different groups involved with this and the game is one of the first parts of a company-wide push to bring take Mickey from being just a mascot back to a real and active character.

No way in hell is Disney going to let this game bomb.

I have faith it'll do well since Warren Spector's work has a few slots in my top 10 games of all time. Not to mention having some of the most innovative, best, and atmospheric games ever. I mean good god:
Wing Commander
Deus Ex
System Shock
Ultima
Thief

The guy's not afraid to mash different genres together or just create a new one if nothing available suits him.

Unfortunately my prediction powers suck, so I'm not going to throw out a number, but expect to find ads for this everywhere. Don't forget Disney isn't just Disney--it's ABC, Steve Jobs, Marvel, not to mention ads will probably show up all over in Disney stores and on DVDs and who knows what else.