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llewdebkram said:
Reliability. Can the brand be trusted to deliver consistently against its promises and maintain product and service standards at all customer touch points?

Surely Microsoft went into negative figures when this was calculated in!

Or have the compliers of this chart never owned an Xbox360 or Windows OS

99% of the compilers probably didn't own a 360. It's still a relatively small part of MS's business. Most people probably have most of their experience using Windows XP and the office, which are both superb.