EA chooses to stick with Tiger Woods! Agree or Disagree with their decision

[mike_intellivision]

EA is sticking with Tiger Woods (at least for right now) for the following reasons:

1. The partnership is based upon golf results.
2. The product is one generally bought and used by males. (The products dropped females have input on purchase, use, or both).
3. The on-line game which is coming out was too far in development to change/drop.
4. The contract may not have any termination clause.
5. The on-course results are still good.

My guess is that as long as Tiger comes back to golf in a relatively timely manner, EA will continue with him throughout the terms of this contract. However, I will not speculate as to whether or not the partnership is renewed or further expanded.

On two other notes -- EA does not NEED a name to sell its games. It only uses them for football and golf. In football, Madden became the flagship franchise in a crowded field. In golf, Tiger's name was attached to the last game standing -- after the wars had already been fought. In other words, PGA Golf would sell with or without a name -- just like NBA, NFL, and FIFA on the EA side (as well as other sports on the 2K and Konami sides).

Finally, the fact that Tiger did not remain true to his wedding vows -- while unfortunate -- is not surprising. That happens with much frequency. And if had been an occasion (person) or two or a long-term relationship, I think the furor would have been much less. But what captured the attention of the media and the public was the magnitude (number) of relationships. Many athletes (Wilt Chamberlin) and actors (Warren Beatty) have been known for their numerous romantic liaisons, which far outnumbered Tiger's. However, the biggest difference was that they were not married at the time. That is what changes you from "player" to "cad."

Mike from Morgantown