BTSaga on 05 January 2010
Video Games
Percentage of households that own a device they specifically use for
gaming: 73%
Percentage of households that own a video game console or handheld system: 54%
Household penetration of the 7th generation of game consoles: 41%
Percentage of households that own a handheld console: 23%
Percentage of active gamers that are female (defined as playing at least one hour per week): 45%
Percentage of Nintendo Wii owners and of Sony Playstation Portable (PSP) owners that are female: 49% and 52%, respectively
thats on their "fact sheet"
