@MDMAniac, My point was.... Halo is not niche in videogame circles. A case in point would be Epic Mickey for instance, a game which I am confused about the hype for to be honest. I will happily recognise that Mickey Mouse is a household name, and certainly not a niche character worldwide... but a Mickey Mouse game in my view will be quite a niche title and will only manage 1million+ in sales because Disney push it for all it's worth. As someone else on another thread said: Epic Mickey is too "kiddy" for older and 'hardcore' gamers, but the actual game setting is too dark for the young children. It only appeals to a small set of gamers (I could turn out to be wrong and it may be a multimillion seller, but I can still use it as an example)