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Raistline said:

2D Mario is marketed to 1) Mario fans and 2) 2D platforming fans.

 

1) This sounds like a tautology, so it can't be really discussed. You really should ask yourself the question WHY all these people loves 2D Mario to death? Are they really fans of him being plumber and in 2D? xD

2) This is more debatable point, and from my perspective Mario stands above 2D platforming because not only fans of the genre can be interested in the game. Tons of people don't care about N+, LBP, Braid, Xplosion Man or whatever recent New Age of platforming brought us, and still stand very interested in Mario. While almost nobody outside FPS crowd really care about Halo, if we are to continue <that vs. Mario thread.