Reasonable on 03 January 2010
Pretty damn good, although as a regular cinema results tracker I have to be a slight killjoy and point out Avatar is enjoying a higher than average percentage of 3D showings - which cost more, hence it's performance has been inflated compared to a 2D film in terms of physical 'bums on seats'.
Mind you, this is one of the reasons why Hollywood is keen on pushing 3D.
Avatar will soon be number 2 in terms of straight revenue, non-adjusted for inflation and ticket prices, putting Cameron in an amazing position.
Try to be reasonable... its easier than you think...
