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theprof00 said:
WHen us PS3 guys talk about it being the most hyped game of the year, we meant that it actually had tv commercials LOL. For a while there we were getting used to not seeing any advertisement for our games compared to MS which has an ad for every game that comes out and even releases ads of multiplat games themselves, so that they could put the 360 logo at the end, making it look exclusive.

Nailed it