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CGI-Quality said:Prime example:

Halo and Gran Turismo, during the last gen, wouldn't have even been said in the same breath in reference to popularity OR sales last gen. Fast forward to 2010, Halo is CONSTANTLY being compared to it on a popularity level. Why is that, well, many thought this would be the last Halo in the entire series, it was the first on the new Xbox, and was advertised like nobody's business. Did we see it doing 11mill+ last gen? I know I didn't.

Now, with a similar situation here, who's to say that GOWIII won't go on to shatter expectation saleswise? I just think that sales aren't the only metric when determining popularity.

I'd argue the chief reason Halo 3 did better was building brand recognition and the expanded audience.  Halo 3 outsold Halo 2, which outsold Halo 1, it's been a steady rise for the series.  Also, 360 is vastly outperforming the original Xbox, which tends to push Microsoft's top tier games further (Forza 2 vs Forza, Fable II vs Fable, PGR3 vs PGR, etc).

With God of War, you have kind of the inverse situation.  The games have sold progressively worse (though I think GOW3 will finally reverse that, new platform sequels tend to get an inherent bump) and so have the platforms (PS2/PSP/PS3).